It was humbling, looking at people listen attentively, genuinely wanting to know what to do about an issue that I’ve lived.
The social media space is still quite Virgin, as we all try to make sense of its capabilities and really, how much it is developing and shaping lives.
The topic was ‘Measuring Returns On Social Media Investment’. My main points for consideration were: - With Social Media (Instagram focus), what you are conveying to people is an image, at any given time. It’s no more acceptable to have blurry and indistinct characteristics in your images.
2. Depending on the need for the product (demand) and availability of ready substitutes, uniqueness of your offering and so on, returns on spends vary across product types.
3. Measuring of returns on investments is not about measure, its about the objectives and what we aim to achieve from our business endeavors. Capital returns, Awareness of entry or existence in market, Awareness of a cause and varied support measures,e.t.c are a few ways of measuring success.
Thanks to the great people at @redwiremarketing for thinking me worthy of sharing my experience. It was truly humbling. #smwlagos2019
The amazing thing about building a business is learning on the job, where every plan is tested by the fire of reality, and real results measured.
I’m thoroughly excited to be sharing at this year’s @smwlagos as we explore a variety of measures of effectiveness of investments in Social Media Spends.
As much as I will be sat on a panel, I’m sure I will learn so much more than I can ever offer.
A big thank you to @redwiremarketing for the opportunity. See you guys tomorrow. Let’s get real. #Smwlagos