🍾🥂🍾🥂MOB Kitchen turns 3 today!!! I uploaded the first ever MOB Video on October 11th 2016, with the aim to show students that you don’t have to be enormously wealthy to eat delicious, healthy, beautiful food.
It has felt like a long road! A slow start - months of doing everything and anything to build traction. I resorted to handing out MOB flyers outside supermarkets. Hiding the fliers in pizza boxes as I was a Deliveroo rider. Everything.
Then, the channel began picking up. Book deals. Our studio in London. Partnerships and collaborations. It was finally happening.
And this year has been the biggest yet. We are now a team of 6. We have some massive projects in the pipeline. The MOB Truck. The MOB Website. The App. The MOB Blends. And something top secret, which will be revealed soon. It is so exciting, and I couldn’t be prouder of our team and the work we are doing.
It is a complete and utter pleasure creating content for you MOB. At the core of everything, the most satisfying thing everyday is hearing from you, and seeing your thousands of MOB recreations. It makes us feel like we have succeeded in our mission. Without you this channel would be nothing, and we hope you’ve also enjoyed the ride!
To another year.
Love Ben and the Team xxx #MobKitchen